What’s Social Media’s ROI?

How do you find the ROI of social media? A whitepaper I worked on recently asked this very question. It’s critically important to know how YOU define success in social media: it’s not as simple as you think. This is especially true now, since both Facebook and Google+ seem to shift moods daily. Don’t wed yourself to a metric– any metric! MutualMind White Paper: Social Media ROI View more documents from MutualMind  Read More